We all love good design and are constantly being influenced by it. But for many people the importance of good design is rarely thought about. Just wander round the local shopping centre, jump online or simply sit down in your living room and look around – good design is never very far away from you!
It’s a crowded market place out there; every product and service is desperate to get your attention.
But you might notice that good design doesn’t need to shout, it quietly relies on its strengths to compete with everything else around it. Form, function, material and experience are singled out or combined to create something that ‘stands out from the crowd’.
Our designers don’t shout. They quietly review your competition, test the draft ideas to ensure they match your brand requirements and then talk to your customers via focus groups. Our designers know that good design is critically important because it needs to immediately makes clear the benefits and values you have on offer.