Understanding the value of integrating Facebook and other Social Media with radio
Clear Channel Radio, the leading media company in America, with a greater reach than any other radio or television outlet, announced, recently, an enhanced social music listening experience on iHeartRadio that is integrated with Facebook, making it easier for people to discover and share new music online with their friends.
“Facebook’s enhanced integration with Radio will deepen the already strong ways users are enabled to connect around music listening and to discover new songs, artists, and custom stations”, said Bob Pittman, Chairman of Media and Entertainment Platforms for Clear Channel Radio. “We are deeply committed to social integration, and now iHeartRadio users on Facebook can express and share their music tastes in real-time even more easily, making their digital radio experience more personal and relevant.” The station’s integration with Facebook will help us keep users connected to the music that is most relevant to them”, said John Hogan, President and CEO of Clear Channel Radio. “It will serve as another avenue to encourage music discovery, delivering great value to our partners in the music industry, including artists, labels, marketers and advertisers.”
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